Meeting the Changing Needs of Consumers
Richard Krulik, CEO, US Luggage
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AI, Art & Design, Business, Design, Fashion, Furniture, Gadgets, Home, Lifestyle, Luxury, Marketing, Robots, Social Media, Tech, Travel![](https://cdn.trendhunterstatic.com/phpthumbnails/220/220976/220976_1_468.jpeg)
2 Questions with Richard
Has there ever been an instance where another industry has influenced an innovation at your company?
We make sure that our typical work schedule includes a steady flow of inspiration. As a group we venture to car dealerships, toy stores, sport depots and trade shows. There, our imaginations are ignited without thinking in the confines of luggage. We do not want our team to be too insulated and so we send our designers on the road to all kinds of places. There is a tremendous amount of information to be learned from a factory level. An example is high-end vehicle design of the Range Rover aesthetic, which influenced our new ‘TORQ’ collection. It is our first hard sided introduction to the market. To put it into perspective, new model vehicles rely on criteria based on performance, mileage and style. This also applies to luggage; our consumers determine their purchase based on the same decisive factors.
What is the biggest challenge you face when innovating?
In the last few years, one of the recurrent challenges is the consumer’s desire for lightweight luggage combined with the loss of durability that comes from using lighter weight parts and materials. The complication occurs as we consistently try to balance the need for durability and critical functionality with the desire for lighter pieces. We do not want to compromise any one for the other and we require design and material/part solutions that allow us to stay true to our lifetime warranty. This forces us to strive beyond what exists today and always introduce high quality products that perform well and are aesthetically stylish.
References: briggs-riley, specialtyluggage
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