Building a Social Media Team: Recruiting Strategy

As the business world races to create a cohesive social media plan of action, having a recruiting strategy for social media savvy employees is pivotal.

Recruitment for this essential aspect of your marketing strategy must be based on consumer demands for a company's online presence. This task is not one that can be handled by one person alone as a meaningful presence demands a versatile range of informative and engaging content. Social Media Today says that an effective strategy should be "about maintaining a conversation, building organic relationships, and making sure the social media department isn't veering off course."

A social media expert fills many roles -- especially as customer service expert and a marketing professional. A customer service expert is there to respond to concerns, issues and demands of consumers. They also serve as a makeshift diplomatic ambassador that adheres to company standards making for a highly professional voice to customer concerns. On the other hand, a marketing professional can add to this professional voice by bringing the "brand message" vision to your social media strategy, working along with the press relations person who coordinates the cohesiveness of this message. Both of these roles are necessary when it comes to social media.

Trend Hunter's Social Media Trend Report delves further into social media strategy and cutting-edge approaches to social networks.