Developing Successful Direct Sales

Orville & Heidi Thompson, CEO & President, Scentsy

January 3rd, 2014

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Heidi and Orville Thompson, CEO and President of Scentsy, Inc. are true entrepreneurs in every sense of the word. Scentsy Fragrance, a successful direct sales company and international fragrance leader, today announced ‘Simply Nashi Pear’ as ScenTrend 2014. Every year Scentsy Fragrance identifies ScenTrend, the up-and-coming fragrance note consumers will find in home and fine fragrance for the New Year. ‘Simply Nashi Pear’ is an extraordinary scent that combines the sweet taste of a pear with the mouthwatering crispness of an apple. It is a beautiful blend and another indication of Scentsy’s dedication to appeasing consumer tastes with a fragrance that spreads a mentality of optimism, spontaneity, and cheerfulness in 2014.

1 Question with Orville

Looking to the future, how is Scentsy going to be a leader in innovation?

We have to continue to be a product innovator as a leader in the fragrance industry. To differentiate ourselves we focus on providing the highest quality products and concentrate on staying cutting edge and credible as a fragrance leader with programs like ScenTrend.

How do you identify trends? What resources does your team use to spot trends and consumer insights?

We rely on our extensive consumer base for feedback and our scent knowledge to garner insights. In addition, we believe ideas can come from anywhere so we pay attention to adjacent industries, pop culture, current events, and we work closely with our fragrance houses to identify trends.

References: scentsy, scentrend