Excelling Across Industries

Michael Fleischner is an entrepreneur, author, marketer, and speaker with more than 15 years of real-world experience. As the founder and CEO of Big Fin Solutions, a marketing services and consulting company, he specializes in helping organizations improve their marketing practices and results. Michael also serves as a leading SEO expert for a Princeton NJ based business and local area marketing agencies. He has appeared on the TODAY Show, ABC World News, USA Today, Bloomberg Radio, and other major media.  Michael offers advice and management across marketing disciplines including search engine optimization, pay-per-click marketing, marketing automation, online reputation, social media, and general marketing practices.

Michael has held a variety of Marketing leadership roles for Fortune 1000 companies and is the founder of numerous websites, SEO training programs, Internet marketing products, and other online businesses. Michael is the author of SEO Made Simple, a top selling search engine optimization guide, Blogging Made Simple, and Public Speaking Made Simple. In addition, he is the creator of MarketingScoop.com, the Marketing Blog, and other online properties.  

9 Questions with Michael H. Fleischner:

1. How do you reset to be creative?

I scheduled time into my week to hit the local Starbucks for a couple of hours to recharge and focus on an opportunity or issue that I'm trying to advance. I think the key is carving out some time to get away from the office and focus on one thing.

2. What motivates you?

I love getting stuff done––especially when it moves me in the direction of my goals.  It's essential to begin with the end in mind and measure your progress along the way.

3. What is the biggest challenge you face?

The most challenging thing for me is prioritizing opportunities. I've been blessed with so many options that it can be difficult to know which one will bring the greatest level of satisfaction. I've learned to go easy on myself though. You don't need to know exactly what to do, just have a general direction or path to follow. The rest unfolds as it should.

4. How do you stay on top of the cutting edge? 

I sit on a local board of the American Marketing Association. They have great content which keeps me apprised of all the major marketing shifts happening in the industry. I also follow key stakeholders in all of the marketing disciplines that are important to me, via social media. It's amazing how much fabulous content is being shared through Facebook, LinkedIn, and Twitter.

5. What is your favorite way to interact with the readers of your sites?

I love answering comments and replying to individuals who seek me out on the web. I'm always amazed at the quality of their questions and general curiosity.

6. Are there any adjacent industries outside of your own that you actively source for inspiration?

My only focus is marketing, but within marketing there are many disciplines and I source all of them for inspiration. From digital marketing to market research, there's always more to learn.

7. Where do you see the future of blogs heading? 

Blogs continue to be popular for many reasons. Whether it's due to the ease by which you can publish a blog to the SEO value of new, fresh content, blogging is here to stay. I definitely see the lines between blogging and social media blurring more.

8. What is the mission of your website?

The goal of my personal website is to share information about my latest projects, upcoming speaking events, or information on marketing. My business site, Big Fin Solution, http://www.bigfinsolutions.com is designed to help those seeking marketing support services and consulting.

9. What makes your website different? How can viewers leverage the content on your website?

My website content is geared towards individuals and business owners who want to get the most from their marketing. Through an integrated approach to offline and online marketing, businesses can grow exponentially. It all comes down to doing what works and doing it consistently.