Improve Brand Image by Enhancing the Customer Experience
Related Trend Reports
Billboards, Branding, Business, Commercials, Interactive, Publicity Stunts, Retail![](https://cdn.trendhunterstatic.com/phpthumbnails/202/202486/202486_1_468.jpeg)
As seen within Trend Hunter’s PRO Trend Flattertising, several brands are taking the route to make customers feel good about themselves when interacting with the company. This approach can effectively label a brand as looking to the positive side of things rather than simply marketing a product, which in turn can become more respected by a would-be customer. Brands are going about this in a variety of ways ranging from the Dove Carbon Paper ad that looks to boost self-esteem to the Diagonal Mar Shopping Centre QR code campaign that compliments shoppers on their purchases.
Aside from boosting customer self-esteem to help improve brand image, there are other marketing techniques such as the ones covered in Trend Hunter’s PRO Trend Functional Out-of-Home, which include clever billboard modifications. Consumers are consistently viewing billboards on a daily basis, which often makes it the first point of contact with a brand. Taking the initiative to improve on these fixtures with innovative concepts can help set your brand apart from the competition and leave a lasting impression.
Check out Trend Hunter’s Business Trend Report for more palpable information regarding other competitive brands to help identify areas for innovation and positive change.
References: trendreports