Generate Positive Media Coverage by Improving Your Brand's Marketing Approach

Looking for innovative ways to pay special attention to your brand’s customers is a key factor to keeping them happy, but it’s also a way to help generate positive media coverage that does double duty in the grand scheme; satisfied customers plus positive public attention equals effective results. There are a few ways that a brand can go about looking to improve the overall customer experience through a fresh marketing approach:

Focus on feelings – Putting an emphasis on the customer in a marketing campaign instead of a product can have a humanizing effect for a brand that’s immensely positive. Breaking down the perceived barrier by acknowledging the way they feel is a fresh approach that can have consumers feeling more confident with choosing your brand.

Have fun – Using humor in a marketing campaign doesn’t simply catch the eye of the public, but also lets them know that the business is open to having a little fun and doesn’t take itself too seriously. Developing a more carefree, humor-focused campaign can open the forum for discussion amongst consumers and start conversation or coverage where there wasn’t before.

Up the ‘wow’ factor – One of the best ways to help generate positive media coverage is to look for different avenues that haven’t been explored. Many brands approach this tactic by choosing an obscure means of promotion like a viral video or a publicity stunt that creates a snowball effect; viewers share and the crowd grows larger than expected overnight.

Recognizing the ideal ways to help generate positive media coverage requires keeping a pulse on the trends at play within the industry, which is where Trend Hunter’s Marketing Trend Report can effectively detail the latest moves by competing brands.