Is a Facial Recognition Advertising Strategy Right for Your Brand?

Technology and marketing are increasingly interlinked, and facial recognition advertising plays into this approach strongly. This innovation has led to a whole new level of possibilities when it comes to reaching consumers, and allows brands to set themselves apart by the unique nature of the approach. Here are some reasons why facial recognition advertising might be a great fit for your company.

The ability to engage consumers. When used properly, advertising with facial recognition technology often leads to more exciting, unique and dynamic campaigns. These campaigns thoroughly engage consumers, and leave people with a lasting impression of a brand. A great example of this is the Facedeals project. In order to promote certain locations in Nashville, an agency used facial recognition cameras mounted outside of restaurants to scan customer's faces, connect to social media, and offer people deals.

Targeting campaigns more concisely. Facial recognition is an incredibly advanced innovation, and allows brands to customize campaigns to an impressive degree. Douwe Egberts, a coffee company based in South Africa, showed how true this is with a campaign that was set in an airport. The brand set up a coffee machine that dispensed free coffee to those who yawned, something that the technology was able to determine automatically. Clever, and reaching a very targeted audience, this use of facial recognition technology provided the brand with a huge advantage.

Providing brands with compelling promotional content. In addition to providing brands with an interesting way to engage consumers in person, often, facial recognition advertising is so entertaining that it translates well into promotional content. Documenting a campaign like this often piques the interest of an online community, and can increase the exposure of a campaign greatly.

For more information on the ways in which brands are using facial recognition and other innovations to supercharge innovations, check out Trend Hunter's Marketing Trend Report.