How Brands Can Improve Facebook Marketing Strategy with Relevant Content

Facebook marketing strategy is pivotal to having positive consumer interaction, but not all brands are executing this demand properly.

Studies have shown that it is not easy to retain consumer attention via mere social network fandom. Facebook application developer Napkin Labs has found that "On average, only 6% of a brand's Facebook fans actually engage with the brand's Facebook Page via likes, comments, and answers to poll questions." This notion can become problematic as the advantage of engaging with consumers via social media provides speedy feedback.

This roadblock to becoming influential on social networks comes from the common mistake of focusing on quantity over quality. Though it is important to have a network fan base, there is movement in consumer demand that deems the value of content as the most important facet of a Facebook marketing strategy. A brand's page should engage fans by going beyond contests and gimmicky grabs for attention. The contents of your firm's fan page should be interesting in their utility and approach to enhance brand perception.

Handling a Facebook fan page with calculated care will enhance brand identity as it becomes not only representative, but an extension of the brand itself. Trend Hunter's Social Media Trend Report delves into the field of developing brand identity through the use of valuable content on Facebook.