How to Boost Your Brand's Facebook Fan Page

Most brands with a social media team will already have a Facebook fan page set up, but is your company making the most of this helpful tool? There are a number of ways to ensure that your brand is getting as much attention and referral traffic from a fan page, all it takes is some simple updates and changes.

Less is more. When it comes to posting content on your Facebook page, more is not necessarily better. Fans will appreciate posts that vary in topic, source and those that are genuinely interesting. It's fine to post promotional content, but consider whether or not the fan base will actually be compelled to explore the post. Tailoring posts will avoid your brand from coming across as spam-like, and help create a better connection to your consumer base. If your brand intends to post a fair amount of posts to its page during the course of a day, ensure that they are spaced out a fair amount to avoid clogging follower's feeds, which can result in people unsubscribing from your page.

Update frequently. Because Facebook fan pages have been available for so long, companies can fall behind in terms of updating their basic information and statistics despite posting regularly. Updating all necessary changes on a monthly basis, including new links and related pages, will ensure that your page represents your brand in the best way possible.

Take advantage of links. The Facebook page setup allows brands to link to other related pages in a prominent way. Adding widgets to the page, like those that link to your company's Twitter, Pinterest or YouTube accounts, can be a great way to generate more traffic to other social media pages, resulting in more overall engagement.

If you're interested in ramping up your brand's social media presence, Trend Hunter's Social Media Trend Report offers many related insights into making an impact online.