Looking to the Past for the Future with a Retro Marketing Strategy

With a much stronger focus on the past, a retro marketing strategy is an interesting approach to the advertising realm that may actually provide unexpected results. From apps like Instagram that give photographs an antique-like appearance to products that are modeled after iconic images of the 90s, utilizing retro marketing is a familiarity tactic that can help appeal to old customers and gain new ones.

The concept behind retro marketing is to essentially repurpose a familiar sight, sound or object and help bring it effortlessly into the new era. The Audrey Hepburn for Galaxy Chocolate commercial is a prime example that is featured in Trend Hunter’s PRO Trend Resurrected Pop Culture and features the iconic Hollywood actress in an advertisement spot for a product. Created with state-of-the-art computer imaging and snippets of the film Roman Holiday, the Hepburn commercial might seem a little eerie, but surprisingly helps to capture the playful nature of the passed celebrity in a respectful manner.

Moving forward on this vintage note, we have Trend Hunter’s PRO Trend Deliberate Vintage that highlights how sepia-toned photographs are infiltrating advertisements to surprising results. The photographic innovation is actually anything but; sepia tones or black and white shoots are a very primitive form of photography, so it’s interesting that so many are utilizing the retro effects instead of more cutting-edge advancements. With that said, the vintage aspect helps us recall a simpler time and thus creates a more homey feel that is adored by consumers alike.

A retro marketing strategy is just one of the many kinds of strategies at play within the modern advertising world and Trend Hunter’s Marketing Trend Report can help identify what’s going on around the world to help spark innovation when looking forward to the next step.